Home » Company » Industries » Sales & marketing » Telemarketing and Sales
A telemarketing and sales position primarily involves contacting potential customers via telephone to present a product or service and persuade them to make a purchase. This type of job typically requires an outgoing personality and strong communication skills to build trust and create interest with the customer.
Telemarketing and sales employees are responsible for reaching sales targets and following up on leads. They must be able to handle rejections and work under time pressure, as it is often necessary to make a certain number of calls in a given day. To succeed in a telemarketing and sales position, it is crucial to have a good understanding of the product or service being sold and to be able to explain its benefits clearly and convincingly. It is also important to have the ability to listen to the customer's needs and concerns and answer any questions they may have. A successful telemarketing and sales employee will often receive bonuses or incentives for meeting sales targets or bringing in new customers to the company. This can provide significant motivation and a sense of being an important part of the company's success.
An interesting fact about telemarketing positions is that, although many people view telemarketing as an annoying and invasive sales technique, it is actually one of the most effective ways to generate sales. According to a study by the DMA (Direct Marketing Association), telemarketing generates a sales conversion rate of approximately 30%, which is much higher than, for example, email marketing or social media advertising. This is partly due to the personal and direct communication that telemarketing offers, and the opportunity it provides to address customer questions or concerns immediately. Therefore, telemarketing can still be an important part of a company's sales strategy, even in an age of increasing digital marketing methods.
Telemarketing and Sales
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Do you need a new employee but don't know where to start? We help you throughout the entire process to find your next new employee.
Morten Sandvei
Managing Director
Aston Recruit Ltd
Services
Resources
Aston Recruit