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A marketing manager is the driving force behind a company's branding and marketing strategies. Combining creative thinking and analytical skills, they work to understand market trends and customer behaviour.

What does a marketing manager do?

A marketing manager works with companies and their products or services both physically and digitally. This involves developing campaigns for both the product and the company to increase exposure to the public and both current and potential customers. Marketing managers are primarily found in production companies and trade. Additionally, they target other businesses, the public sector, and private consumers. A marketing manager can work with various people to create campaigns. They have extensive knowledge of how to sell a product and what to consider when designing or developing a new one. Once the product is in production, the marketing campaign begins. This can take place in many different formats, including physical promotion such as posters and pamphlets, as well as electronic and digital marketing like commercials and advertisements on social media platforms such as Instagram and Facebook. In recent years, it has become increasingly important for the marketing manager to consider environmental factors affecting the product and its surroundings. Many consumers demand better quality and healthier products that do not harm the environment, which is often also examined. Additionally, they look into packaging and distribution channels, as well as where the product should be sold. They must also provide guarantees on the product, such as its quality and durability.

Why hire a marketing manager through us?

Where does a marketing manager work?

Marketing managers can work in various places. They can be employed permanently in a production or trading company, where they help sell the company's products and services daily. Typically, they work in a sales or marketing department with others trained in sales and marketing, such as marketing analysts, social media managers, and others. Additionally, they can work in an agency that offers marketing solutions to other companies. Here, they work with multiple companies simultaneously, helping them promote their products or services. They can also work as an external project manager, providing guidance and advice to companies on marketing a product or service.

Marketing manager

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