In the industry, sales and marketing involve the promotion and sale of products, goods, and services. Although sales and marketing are distinct, they overlap because they are closely connected and ultimately have the same goal: focusing on customers and increasing revenue. Therefore, it is important to have good coordination between the two in the company to achieve the best results.

There are a wide range of different positions within construction and civil engineering. The qualifications for these positions vary greatly, even within the same industry, making it advantageous to have good opportunities for further education. The positions all involve construction and engineering in one way or another.

With the increasing digitalization we are experiencing in Denmark and globally, the industry has changed significantly and continues to do so. Therefore, veterans in the field have had to adapt to the new times. Previously, sales and marketing worked very separately. Today, there is a greater need to use a pull strategy rather than push, and to tailor solutions to the unique individual.

In sales and marketing, there are often high expectations for employees. Firstly, they are expected to have a strong understanding of customer needs and be able to communicate clearly and persuasively. Additionally, the ability to analyse market data, create creative campaigns, and adapt to rapidly changing market conditions is important. Education in the field or relevant work experience is also often a prerequisite. In summary, a sales and marketing employee needs to be analytical, creative, and communicative.